For the longest time I've kept a notebook with business ideas in it. Most are complete nonsense, others get promoted to the lofty rank of “business plan” yet go no further. They march, chest out, straight from vaguely plausible scribble to failed start-up, without ever troubling the world with pesky details like customers, profit, or taxation. Others never see the light of day at all. They remain in the notebook, fermenting quietly like an under-ambitious cheese.
I was flicking...
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